To set precedence rules for combined campaign segments

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By default, multiple segments linked to a campaign definition are combined using the logical AND operator, employed to select only those contacts that appear in all segments. Through the Join Builder function, the preferred operator can be adjusted between adjacent segments - AND / OR -  and also parentheses can be inserted to denote required modifications to the order of these operations - referred to as precedence rules:


The procedure to set precedence rules for combined campaign segments is as follows:

  1. Prerequisite procedural steps are covered separately in the topic To add a segment to a campaign definition. Refer to these before proceeding to step 2.
  2. With the Segment tab activated, and multiple segments that are linked to the campaign definition displayed in the Segments summary table, apply the 'drag and drop' technique within the Join Builder function to re-position one or more segments. Each segment is identified by a unique integer value, incremented for each new segment added to the campaign definition, and appears as a block icon () 1.
  3. Click on the operator between the segments to control the join condition: AND or OR. By default, AND is displayed.
  4. Click on the parentheses icon () to control the order in which the conditions will be applied. The equation is encapsulated by square brackets ( and ).
  5. Apply the same 'drag and drop' technique to re-position the brackets within the equation and control the sequence in which the segment audience is derived.
  6. Click on Save 2.


Note

1 In the event that a segment is removed from a campaign definition, the unique integer value will be automatically re-assigned to subsequently added segments, as appropriate.

2 Parentheses may be removed from the rule simply by clicking on the cross-box located in the top right-hand corner of the bracket icon.


See related topics...

Campaign configuration maintenance overview

To add a segment to a campaign definition

To remove a segment from a campaign definition

To compile the audience for a segmented campaign