To add a contact to a segmented campaign audience

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In the vast majority of cases, the use of segment criteria alone will be sufficient to identify the desired cohort of contacts in preparation for a targeted campaign programme. However, on occasions it may be required to include additional contacts outside of the derived subset, and these may be added manually to the audience segment on an ad hoc basis.


The procedure to add a contact to a segmented campaign audience is as follows:

  1. Navigate to Quick Menu > Campaigns > Configuration > Campaign Configuration. The Campaign Configuration window is displayed.
  2. Select a campaign definition from the alphabetical list or type its name into the Search Campaign field. By default the list is filtered to show Current campaign definitions. An alternative filter can be applied using the Select view drop-down field: Expired, Future or All 1.
  3. Click on Audience 2. The Audience tab is activated, revealing a list of all contacts currently matched to the campaign through the segment criteria.
  4. Click on New Contact / Group. The Contact Search window is displayed 3.
  5. Enter sufficient contact details into the search fields provided and click on Search. The Contact Search Results window is displayed, returning all possible matches.
  6. Activate the Select tick box against each row containing the exact record match or use Refine Search to enter alternative criteria.
  7. Click on Save. Each additional contact record is appended to the Audience summary table and assigned a Manually added status.


Note

1 The Search Campaign field will match against any element of the description.

2 At least one segment must be linked to the campaign definition before an audience can be compiled and additional contact records appended to it.

3 The primary focus of the search window - contacts or contact groups - is determined by the Audience Type linked to the campaign definition.


See related topics...

Campaign configuration maintenance overview

To add a contact group to a segmented campaign audience

To add a segment to a campaign definition

To set precedence rules for combined campaign segments

To compile the audience for a segmented campaign