A CRM script need not exist in isolation, but rather can be seen as a component of a much larger script. Maintaining modular scripts in this way ensures that routine processes, potentially triggered from several customer interaction scenarios, need only be created once and embedded at the right point within multiple master scripts. Not only is this approach more efficient at the point of initial creation; it also ensures that any required changes are applied once and immediately rippled through to all related processes.
The procedure to define the attributes of an embedded script element is as follows:
Note
1 Existing script definitions are denoted by their description; hence it is important to employ descriptions that are meaningful and unambiguous to the end user.
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